The Buyer Protection Plan (BPP) is a new and creative marketing tool designed to bring some certainty to an uncertain market. Potential home-buyers have been bombarded by negative news about the Calgary real estate market and have a real issue where home prices will be in 6-12 months.

During uncertain times, buyers will gravitate towards certainty. During this economic cycle buyers are fueled by fear and find certainty with doing nothing or maintaining the status quo. The Buyer Protection Plan can give buyers the confidence to purchase a house today, and be insured against a price decrease for one year.

If you are Selling Your Home…

Differentiate your listing from all others in your neighborhood. Instead of decreasing the price of your home by thousands and bearing the full financial cost of this market cycle; offer a real solution to the issues potential buyers are having -> confidence in the market. Reducing your price only further entrenches the buyers’ mindset of ‘wait and see’. You are fulfilling their prophecy.

If you are a Buying a Home…

Now is a great time to buy. I can say this with confidence and without bias because we have ridiculously low interest rates, there are great deals out there AND you are protected if the price decreases. The Buyer Protection Plan can give you the confidence to do the opposite of ‘the heard’ and purchase your dream home today.

There are two parts to the BPP:

1. A mortgage strategy designed to adjust your mortgage for inflation, reduce you future payment shock and pay your mortgage down which saves you thousands in interest. This mortgage strategy alone offers great value provides a plan and tangible method to become mortgage free. If you do not have a plan or strategy in place today, call me now. If you are in a prime ‘plus’ variable rate mortgage, again, I recommend you call me now.

2. A price guarantee. This is where people perk up and pay attention. The price guarantee is offered to those buyers who are uncertain where real estate prices will be in 6-12 months. Based on CREB statistics a buyer has the potential to receive a refund up to 5% of the purchase price, one year after their purchase, if prices fall (Please contact me for details). If a potential buyer is protected from a price decrease for one year, that may give them the confidence to purchase a home today, instead of waiting to see where prices end up.

For more information on The Buyer Protection Plan (BPP), please visit http://buyerprotectionplan.ca/realtor/josh-hamilton